2018 Model Special
- Fast ball speeds & low spin off the Driver with new graphene-infused dual soft fast core
- Distance & control through the bag
- Pinpoint greenside control
- Ultra-soft feel
Which Chrome Soft ball is right for you?
Chrome Soft: Feel = Softest | Forgiveness = Best | Flight = Straight
Chrome Soft X: Feel = Soft | Forgivenees = High | Flight = Workable
The new 2018 Callaway Chrome Soft and Chrome Soft X golf balls are better to their core. Every layer has been re-engineered to promote distance with soft feel that’s easy to control.
A revolutionary material known as Graphene is infused into the outer core of the golf balls. This has allowed Callaway to create a thinner outer core and a significantly larger inner core. The result is a softer feel that promotes higher launch and lower spin on full shots for longer distance and more spin around the green.
Fast Ball Speeds & Low Spin Off The Driver
New Graphene-infused Dual Soft Fast Core with a new, larger inner core maximizes compression energy while minimizing driver-spin and promoting high launch for long distance.
Distance & Control Through The Bag
Premium dual-core construction promotes more distance off of your longer clubs, and more control off of mid-irons, short-irons and wedges.
Pinpoint Greenside Control
Thin ultra-soft Tour Urethane Cover feels fantastic and generates shot-controlling, stroke-saving spin on pitches and chips.
The fast SubMantle, soft Tour Urethane Cover, and low compression core combine for unparalleled feel.
Softer golf balls compress easier on off centre hits for incredible distance all over the face. “After introducing the original Chrome Soft ball in 2015 with a core technology that broke the soft and fast paradigm, we’ve established an incredible trend toward this type of ball on both Tour and among amateur golfers,” said Jason Finley, Director, Product & Brand Management, Golf Balls, Callaway Golf Company.
More from Callaway:
Dr Alan Hocknell, Senior Vice President of Research and Development at Callaway Golf discusses the new Callaway Chrome Soft and Chrome Soft X Golf Balls and a world first in golf balls – the inclusion of a revolutionary, Nobel Prize-winning material stronger than diamond and 200 times stronger than steel…
What is special about the 2018 Chrome Soft and Chrome Soft X Golf Balls?
The new balls feature a new and revolutionary graphene-infused Dual SoftFast™ Core. Both golf balls combine Tour-proven performance with unparalleled feel and are extremely fast, yet soft feeling, to promote high launch and low spin off the tee for long distance, and shot-stopping spin into and around the green.
What is graphene?
Graphene is an atomic-scale honeycomb lattice made of carbon atoms and was first produced in a laboratory at the University of Manchester in 2004 by Russian-born scientists, Andre Geim and Konstantin Novoselov, who went on to be awarded the 2010 Nobel Prize in Physics for their work. Graphene is super-strong – stronger than diamond, 200 times stronger than steel and believed to be the strongest material in the world. Remarkably, it's both stiff and elastic so you can stretch it by an amazing amount without it breaking, because the flat planes of carbon atoms can flex relatively easily without the atoms breaking apart.
How did you come to use it?
Our golf ball R&D team keep their eyes and ears open for material opportunities all the time. One of our polymer chemists had read a number of papers on graphene and opened a dialogue with a small number of suppliers who are able to deal with it, and we quickly built a picture of how it might be used in a golf ball. A lot of the time graphene is not used in its native form – a nano-scale powder – but as an additive that is mixed with other materials.
How did you decide how to use it?
We had to assess which part of our golf ball we could mix it with to get a strength advantage and where in the golf ball we would want it, bearing in mind that pretty much anything graphene ‘looks at’ turns it black! Even though it is slightly transparent, the carbon content always comes to the fore if you use enough of it. We looked at various parts of the golf ball and the functions of each, and we quickly decided that if we were going to use a material that made any part of our golf ball substantially stronger it would be in the outer core, because its role is partly to allow the inner core to be soft. What we wanted to produce was an outer core that was much stronger, effectively a thinner but stronger ‘crash helmet’ for the inner core and that would allow us to make the inner core bigger. If you think of this inner core as the engine of the golf ball, the inner of the new Chrome Soft is now bigger and softer because it is protected by the stronger outer core, which allows us to pump up the speed, pump up the spin-reducing characteristic of the soft core, and still retain the soft-feel benefits. The outer core is a firmer blend of polybutadiene rubber compared to the inner core and it is made much stronger as the nano-particles of graphene get in-between the long polymer chains and make them significantly stronger.
What does it mean to the golfer?
Those who are familiar with Chrome Soft will see that we have retained the overall soft feel of the golf ball, although we intentionally have changed the feel when playing shots near the green to make it have a crisper ‘clickier’ sound. This has been achieved after direct feedback from customers who said they would benefit from greater audio response around the green. People should also notice higher ball speeds from the driver with both balls, and significantly better distance with mid-irons and approach shots. Off the driver there is a reduction in spin, relative to the original Chrome Soft, and an increase in speed, without giving up any launch angle – and that’s a recipe for greater overall distance. All these playing features will be noticeable, particularly to the more astute players.
How do you differentiate Chrome Soft and Chrome Soft X?
The X ball has undergone the bigger transformation of the two. The original Chrome Soft X was intended and designed to have a spin profile similar to some key competitor products. It was meant to be a ball to allow golfers to transition into a Callaway product and some of the benefits of our soft core technology but, in truth, it wasn’t differentiated enough to give people a reason to switch. In the new 2018 Chrome Soft X we have dramatically reduced its spin profile through the bag so, in many ways, it is similar to the standard Chrome Soft ball of 2017, but what you will find now is a firmer overall feel, while still retaining excellent spin properties around the green. The differences between both golf balls are mostly focused on feel and then if you have a swing speed in the higher ranges - roughly 105mph and above - you might be an ideal candidate for the X, as its increased firmness will convert more driver head speed to ball speed, compared to standard Chrome Soft.
Can you be ‘fitted’ for a Chrome Soft?
If there was a fitting axiom from us, you should play the softest compression golf ball you feel comfortable with for all aspects of your game because softer golf balls are more forgiving and that is something experts haven’t really talked about before. When you don’t hit the centre of the face, the softer balls still compress and therefore still convert head speed to ball speed more efficiently than harder golf balls. We have lots of data to prove this.
Chrome Soft Golf Balls with ‘added forgiveness’ then?
We want to start to educate people about the forgiveness of their golf ball. Golfers are used to driver and iron forgiveness, but golf ball forgiveness is a very big deal, which hasn’t been reported extensively. Lower compression balls like Chrome Soft have a real advantage. It’s why people out on the course, who have no idea of the physics of the golf ball, see a shot creep over the lip of a bunker and get on the green when they know they didn’t quite hit it well enough. It is the forgiveness factor of the golf ball that they are witnessing, maintaining speed when you don’t hit the centre of the face.
Have the covers on the new Chrome Soft Golf Balls changed?
Both Chrome Soft 2018 Golf Balls have softer urethane covers and that is helping the product generate enhanced greenside spin. The softer cover also highlights another reason to have graphene in the outer core. The urethane cover reacts more positively to the graphene-enhanced harder outer core, generating and controlling consistent spin performance. This outer core effectively ‘grips’ to the outer cover when the ball is compressed against the club face, helping to generate consistently high levels of spin. -win!
value and service25 June 2018item arrived promptly and exactly as described. good value.