AVX is a premium performance golf ball for golfers who prioritize distance and extremely soft feel with a piercing, low ball flight.
- New, Larger Core Formulation
- Redesigned High Flex Casing Layer
- New, Thinner Cast Urethane Elastomer Cover System
- Unique Catenary Aerodynamic Dimple Design
YOUR NUMBERS JUST GOT BETTER.
Titleist® AVX™ is designed for golfers seeking a Premium Performance golf ball while prioritizing distance and extremely soft feel.
Every AVX is made by Titleist associates in the company’s state-of-the-art Ball Plant 3 manufacturing facility to the highest performance and quality specifications in the industry, ensuring the most consistent performance ball to ball, and dozen to dozen.
DESIGNED FOR SPEED - A new innovation in the AVX construction increases ball speeds to advance your game.
LONGER DISTANCE - You’ll notice more distance on all your shots, due to a larger core formulation, thinner cover and unique aerodynamic dimple design that generates a piercing, low flight.
INCREASED SPIN + CONTROL - The new, thinner urethane cover system gives you more precise control on scoring shots into the green.
2020 AVX PERFORMANCE & TECHNOLOGY
AVX delivers unmatched performance in a low compression, multi-layered construction through proprietary core, cover and aerodynamic technologies:
- New, Larger Core Formulation generates high speed and low long game spin to drive more distance with exceptionally soft feel.
- Redesigned High Flex Casing Layer promotes higher ball speed and lower spin on long shots for enhanced distance.
- New, Thinner Cast Urethane Elastomer Cover System has been specifically formulated by Titleist R&D to provide greater ball speed and increased greenside spin and control.
- Unique Catenary Aerodynamic Dimple Design delivers a piercing, low trajectory while providing a consistent ball flight on all shots.
“In our ongoing discussions with golfers, we are constantly meeting players who tell us, ‘AVX is the ball I’d been waiting for,’ ” said Frederick Waddell, Senior Product Manager, Titleist Golf Balls. “At the same time, we’ve been able to lean on those golfers to better understand how they experience AVX and what we can do to help them shoot lower scores. The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level – and we expect golfers to see better numbers across the board. The new AVX is faster and longer, it performs better around green, and delivers even more of the incredibly soft feel that golfers love about this product.”
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